GWS Business™

User Agreement

  1. PARTIES

This User Agreement (“Agreement”) governs the enrolment in GWS Business™ program (“GWS Business”) offered by SEO-AKATEMIA OY (Business ID: 3342731-8, address: Kairiskulmantie 12, 20760 Piispanristi, Finland) (“Service Provider”), as accessed and used by you (“User”) or a member of your organization.

  1. THE AIM AND CONTENT OF GWS BUSINESS

GWS Business is a six (6) month online course that offers course participants concrete and comprehensive skills to do search engine optimization, repeatable and working processes as well as ready-made templates for different areas of search engine optimization. GWS Business aims to cover, according to the Service Provider’s knowledge, the most important areas and tasks of SEO.

 i) The aims of GWS Business are:

a) to teach the main User named how to do search engine optimization (“SEO”) to a level whereby the User obtains the requisite knowledge and skills to use SEO in their own work, and

b) to enable the User to offer SEO as a service through their own company.

 ii) GWS Business includes

a) access to the training platform (“Platform”) to a main User (“User”),

b) digital training and support materials (“Training Materials”),

c) joint remote or live online meetings with the User and other program participants,

d) continuous 1 on 1 support throughout GWS Business mainly via online communication platforms for the User only, and

e) two (2) remote 1 on 1 workshops online with Jutta Lehtinen after completion of Growth with SEO program to clarify sales and marketing, and client acquisition strategy for User’s SEO business.

 

The User acknowledges that although the Service Provider grants the User access to all the Training Materials and continuous 1 on 1 support, the User undertakes to do the actual work to learn SEO. In addition, the User acknowledges that SEO skills can always be developed and deepened, and new learnings are discoverable through the work.

  1. TOOLS USED IN GWS BUSINESS

GWS Business requires the use of the SEMrush tool, which shall be purchased by the User at your own expense when the User starts GWS Business. The cheapest version of the SEMrush tool is sufficient for participation in GWS Business. Other tools used in GWS Business are free of charge.

  1. REQUIREMENTS FOR GWS BUSINESS

The User shall ensure that the User of GWS Business has the following:

a) basic understanding of the field of digital marketing,

b) basic knowledge of the content management system of the website to be optimized, and

c) at least one website at the User’s disposal for the optimization of search engines during GWS Business.

  1. DURATION OF GWS BUSINESS

The GWS Business shall commence as soon as the User has made the payment (“Start Date”).

The duration of GWS Business is six (6) months from the Start Date (“Subscription Term”).

  1. LICENSE

The Service Provider grants the User a limited, non-transferable license, without the right to grant sublicenses, to use and access the software, Training Materials and systems used in GWS Business during the Subscription Term (“License”). This License grants the User the right to download the Training Materials provided by the Service Provider to participants of GWS Business solely for their own internal use.

  1. PAYMENTS

Upon registration for GWS Business, the User shall pay any fees and invoices using the payment methods displayed by the Service Provider. The terms and conditions of third party payment service providers shall apply to payments processed by them.

Where applicable, the User undertakes to pay all fees regardless of whether the User completes GWS Business. Once the User has been granted access to the Platform, the fees are non-refundable.

 The payment terms for all fees and invoices related to GWS Business is seven (7) days. Late payment shall accrue interest pursuant to the Finnish Interest Act 633/1982 as amended.

  1. OWNERSHIP

Unless otherwise agreed in writing, the ownership of any and all rights in and to any copyright, patents, designs, conceptual solutions, analyses, processes, inventions, software, databases, know-how, confidential information, any other rights in intellectual property (whether registered or unregistered) or otherwise (“Intellectual Property”), other than third party rights in the Training Materials produced and provided by the Service Provider to the User in connection with the provision of GWS Business shall remain the exclusive property of the Service Provider. The Service Provider shall grant the User a non-exclusive, non-transferable, limited license to use the Intellectual Property solely in accordance with this Agreement.

The User agrees and acknowledges that the User shall not obtain any intellectual property right in or to the Training Materials, other than the rights of use specifically granted in this Agreement. The User shall be entitled to download, use and keep all Training Materials provided by the Service Provider to the User, but without any other license to exercise any of the intellectual property rights therein, all of which are expressly reserved to the Service Provider. In particular and without limitation, the Training Materials shall not be modified, redistributed, disclosed to third parties, borrowed, hired out, made available to the public, sold, offered for sale, shared or transferred in any other way. Templates and models that can be copied and used freely shall be separately indicated by the Service Provider in the Training Materials. All Service Provider trademarks, trade names, logos and notices present on the Training Materials will be preserved.

 The Service Provider has the right to immediately cancel the User’s right to use and access the Training Materials, the Platform and related systems, if the User has not paid the fees and invoices submitted by the Service Provider in accordance with the payment terms in this Agreement.

  1. CONFIDENTIALITY

Each party to this Agreement agrees that it shall treat as confidential, and not disclose to any third party, any information provided to it (“Receiving Party”) by the other party (“Disclosing Party”) that is marked “Confidential” or that reasonably should be known to be confidential (“Confidential Information”) except to the extent expressly permitted or required under applicable laws and regulations. All Confidential Information provided by a Disclosing Party to a Receiving Party shall not be used by the Receiving Party for any purpose not permitted under this Agreement. The foregoing

a) shall not apply to any information that is publicly available when provided by the Disclosing Party or which thereafter becomes publicly available other than as a result of the breach of confidentiality obligations under this Agreement;

b) shall not prevent disclosure or use of any Confidential Information to the extent necessary to perform the obligations under this Agreement, and

c) shall not prevent disclosures expressly permitted or required under applicable law.

  1. TERMINATION

The Service Provider reserves the right to terminate this Agreement at any time in case of non-payment of any fees and invoices in Section 7 immediately upon notice to the User. The Service Provider may terminate this Agreement in case of breach of intellectual property rights under Section 8.

 In the event of the termination of this Agreement by the Service Provider: 

a) the License granted to the User in this Agreement will terminate;

b) the User and Additional User must immediately cease all use of Platform and Training Materials and destroy or erase all copies of the Training Materials in the User’s possession or control; and

c) Sections 8 (Ownership), 9 (Confidentiality), 10 (Termination), 12 (Limitation of Liability), 13 (Applicable Law and Dispute Resolution) will survive any such termination.

  1. MISCELLANEOUS

a) The Service Provider collects personal data that the User provides to the Service Provider for use of the Platform, including but not limited to your name, email address, and background data as described in the SEO-akatemia Privacy Policy.

b) The Service Provider has the right to use subcontractors in the provision of the services.

c) Videos of training sessions. The User acknowledges and agrees that from time to time the User may appear in recordings of live training sessions, if the User decides to participate in training sessions.

d) The User grants the Service Provider permission to use the User as an anonymous reference, unless otherwise agreed in writing between the parties.

e) If any provision of this Agreement is held by a court of competent jurisdiction to be invalid, illegal, or unenforceable, the remainder of this Agreement will remain in full force and effect, and the remaining provisions will be amended to achieve as closely as possible the effect of the original term and all other provisions of this Agreement will continue in full force.

f) The User may not assign or otherwise transfer this Agreement, or assign, sublicense or otherwise transfer any of your rights under this Agreement without the prior written consent of the Service Provider, and any attempted assignment without such consent will be void.

g) Entire Agreement. This Agreement sets forth our entire agreement with respect to GWS Business and supersedes all prior and contemporaneous understandings and agreements with respect to GWS Business whether written or oral.

  1. LIMITATION OF LIABILITY

GWS Business is provided as is. Except as expressly provided in this Agreement, the Service Provider makes no warranty or representation of any kind, express or implied, regarding quality, suitability, fitness for a particular purpose of any services provided under this Agreement. 

In no event shall the Service Provider be liable for any direct, special, indirect or consequential damages, or any other damages of any kind, including but not limited to loss of use, loss of profits, loss of anticipated earnings or loss of data, whether in an action in contract, tort (including but not limited to negligence) or otherwise, arising out of or in any way connected with GWS Business of or inability to access GWS Business. In no event shall the aggregate liability of the Service Provider, whether in contract, warranty, tort (including negligence, whether active, passive or imputed), product liability, strict liability or other theory, arising out of or relating to this Agreement or GWS Business exceed the total fees the User has paid, if any, to the Service Provider for GWS Business.

  1. APPLICABLE LAW AND DISPUTE RESOLUTION

This Agreement shall be governed by and interpreted by the laws of Finland, without regard to its choice of law provisions.

Any dispute, controversy or claim arising out of or relating to this Agreement, or the breach, termination or validity thereof, shall be finally settled by arbitration in accordance with the Rules for Expedited Arbitration of the Finland Chamber of Commerce. However, at the request of a party, the Arbitration Institute of the Finland Chamber of Commerce may determine that the Arbitration Rules of the Finland Chamber of Commerce shall apply instead of the Rules for Expedited Arbitration, if the Arbitration Institute considers this to be appropriate taking into account the amount in dispute, the complexity of the case, and other relevant circumstances.

The number of arbitrators shall be one. The seat of arbitration shall be Helsinki, Finland. The language of the arbitration shall be English.

  1. CONTACT

All queries regarding this Agreement shall be sent to the following contact person:

SEO-AKATEMIA Oy, Jutta Lehtinen, [email protected]